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When it comes to brand building or rebranding, customer service is often the last and most ignored piece of the puzzle. Neglecting customer care is a huge mistake and a missed opportunity to attract and retain customers, differentiate the business and strengthen brand loyalty. Read More

Content marketing is one such tool that is applicable in Sales and Marketing departments and is often successful regardless of where it is applied. The Content Marketing Institute defines content marketing as a strategic approach targeted at creating and disseminating valuable, relevant and consist Read More

Online video marketing can offer many benefits to businesses of all sizes; whether it be a YouTube ad or a promotional video for your website, if you get it right, you can reach thousands of people as well as get them interested in your product. Read More

By Norman Arvidsson

There are always best practices that will help you to get the most out of your efforts. Here are 15 rules for using social media as a digital marketing tool Read More

By Jonathan Emmen

LinkedIn is great for making business-to-business connections. It’s the top platform for professionals to reach out to each other Read More

Any small business that hopes to succeed in a crowded market must be unique and must do well at marketing. This article will provide you with information on how to start up, hone a unique concept, and market your small business to the masses. Read More

If you’ve been investing a part of your budget on social media marketing, you surely want to measure the returns. However, the common problem social media marketers are facing today is the vagueness of measuring social media ROI. Read More

In this month’s Marketing Eggspert round-up we include marketing articles and posts about Facebook Ads, Google Analytics, branding, Facebook marketing, business blogging, blog pitching, repurposing content, freelance bloggers, retargeting and internal linking. We hope you get lots of value from the Read More

If you are already late in adopting social media in your digital marketing strategy then begin with Pinterest. This is a great piece of advice that you cannot afford to ignore if you have actually set up a store and is eagerly looking forward to some sales to kick start. Read More

A company powered by existing customers is in an ideal situation to achieve its revenue goals.

It’s still a challenging task, but the firm doesn’t have to deal with the headaches of getting enough new customers onboard. Read More