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While it is possible to stay compliant with the CAN-SPAM rules and still reach out to customers via cold-emails, the tricky part here is in ensuring that your email does not hit the spam box of your recipient (or worse – be called a spammer by your prospective customer). So how can you make sure th Read More

The money isn’t in the list. It’s in your relationship with the list. How can you build great relationships with your email subscribers?

You need to provide them with value. You need to give fascinating information that’s easy to consume.

You can send the emails below as standalone emails. Or Read More

As a marketing consultant, what I am really selling is me. No, I don’t peddle prostitution, but as anyone who sells services and runs a small business knows: it’s often less about what you can deliver and more about you. Read More

When it comes to keyword research in 2016, digital agencies and freelance SEOs alike are putting a hyper-focus on long-tail keywords. And for good reason.

As Google’s semantic search becomes more intelligent and users search specific questions (and even full sentences), long-tail keywords can he Read More

Before you can even think about marketing your products and services, the first question that you need to ask yourself in this situation is – where are my potential customers and prospects hanging out on the Internet? Read More

Looking for a proven way to grow your business? Customer engagement could be a great way, since it often leads to organic growth. Thus, we put significant efforts to engage with customers after we realized how important this engagement can be. Read More

Lead nurturing is one of the key components for getting more sales. Most of the businesses miss lot of clients for not nurturing their leads well enough. Don't fall with them. Learn here 8 tips to reinvent your lead nurturing and win more clients. Read More

In terms of helping you know who’s visiting your site, what they’re looking at, and shaping future content for your business, nothing beats Google Analytics. The best part about it? It’s absolutely free. And while yes, there are a lot of bells and whistles available in the platform, don’t let them Read More

In their zest to put their best foot forward, businesses are committing several unwarranted blunders which are drying up their website’s traffic, and slipping them into a state of comatose. From over posting on Facebook pages without any rhyme or reason to screwing up tweets, to hyperlinking keywo Read More

There are a number of ways to continually grow as a business person. If you do it right, you may grow your business, along with your mind.

What are some best practices, then, to incorporate more research into our daily lives at work? Here are a few easy, actionable strategies to imp Read More