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It is important to set milestones. By formally addressing these milestones in a business plan, you can highlight specific employee productivity and business achievements in a written and concrete manner. Read More

These people had managed to lead me down their sales funnel and without my independent research, who knows what I would have done. Over the years, I’ve gone back to this incident again and again thinking about why this and other phishing emails are effective and what I, as a marketer could learn.
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If you’re not engaging with your customers online and using social platforms to build and foster relationships, you’re not only failing to reach a wide group of potential customers but are alienating yourself as well. Instead, take time each day to improve your digital marketing efforts to connect Read More

As technology has become more integral to the lives of average people, eCommerce has become more important to business. Incorporating eCommerce into a business is an important step for ensuring long-term growth and sustainability. Existing businesses with an established customer base will need an e Read More

Choosing the best domain for your website is the first step to online success. But how do you know which domain is the best for you to buy? There are innumerable scammy domains available with high page ranks and others that people have purchased for large sums of money only to realize they are comp Read More

Giving customers something free is a great strategy for attracting more business. When it comes to software, though, you’ve got two models to consider:

The free trial, which gives users total and free access for a short period of time

A freemium version, which is free forever, but has limited Read More

Effectively managing all of the social media channels and options can be overwhelming, especially on a budget or with a need to focus efforts on the business itself. Few would argue with the need to take advantage of social media marketing as a low-cost, high-reward way to drive traffic and reach p Read More

Google has made Local SEO a bit more difficult by shrinking the local map results from seven listings to just three.

With less spots available, it’s even more important to make sure that your business is well optimized for local listings. Below I’ll share with you a few tips to help your busines Read More

There was a time when marketing was a serious challenge for SMBs. And to make things worse, the original marketing automation platforms didn’t help either. They were expensive, confusing and difficult to implement.

All of that has changed with time. Over the last few years, marketing automation Read More

Ever wondered what to incorporate into your marketing strategy to increase the client base? Direct mail marketing is the answer if you want to reach as many customers as you can. This method has been tested and found to be second to none. Read More