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While it’s hard to know if a written testimonial is real, video makes it obvious. People are hard-wired to spot lies and bad acting. And the opposite is true as well. Read More

While there’s a lot of discussion around whether entrepreneurs are born or made, I think there’s another question to consider:

Are entrepreneurs lucky, or is it something more? Read More

Over the course of time, marketing automation platforms gained lot of momentum for their proven benefits that increase the impact of email marketing. This also raised the ROI for all the marketing efforts. Read on to discover more about marketing automation vis-a-vis traditional email marketing and Read More

Your business needs to advertise, and one of the most effective ways to do this in our technologically modern world is to make effective use of social media to promote your company. Read More

Content marketing techniques are safe and applauded. They keep SEO penalties at bay. Defunct practices like two-way link building never relied much on content. As a result, Google put them in the archive of dated SEO trends. Read More

Using services that connect business owners with freelancers online is a cost-efficient and time-saving option – but it can have it’s pitfalls. When trusting your tasks with someone you barely know, there are a multitude of things that can go wrong. Read More

Much of the day-to-day tasks businesses perform involve software. And for most small businesses, software is what levels the playing field, allowing them a chance to compete in a market dominated by the bigger players.

If you're on the lookout for apps to try, this article lists 10 free ones. Read More

You can always learn a thing or two from your favorite brands. Think about what inbound marketing ideas they use that you can implement in your own business.

To help you along the way here are a few examples of how big brands have embraced inbound marketing to become content champions. Read More

A few tips to help you make the most of your networking events so your time pays off. Set goals not quotas, focus on long-term relationships, ask questions, ask for an introduction, and more. Read More

Market research is vital for the success of your enterprise. Depending on the nature of your business, your market research needs will vary. Although most companies are aware of the importance of market research when starting out, many overlook the fact that market research should continuously be a Read More