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E-mail marketing will always be important and vital to an organisation’s marketing strategy, inspite of the onslaught made by social media marketing and despite some of the challenges offered by the preponderance of e-mail scams. Read More

Not sure if you need a registered agent for your business? This post will help you decide whether you do or not. Read More

A cohesive marketing strategy involves more than one approach. If you’re only distributing press releases, I would bet a million dollars you’re not getting the results you want. Read More

Gving out gifts to clients makes them think more about us as a company, and it humanizes us.

This year, a client we aren’t currently working with reached out to thank me for the gift. He also brought up a potential project. Coincidence? Read More

While working from home might sound great, is it really the best solution for your small business? There are solopreneurs who prefer working somewhere other than their homes, while others prefer the short commute and lower overhead of a home-based business. Read More

Now, modern businesses are capitalizing on the enchantment of this common childhood tradition by jumping feet first into the storytelling movement in marketing. Read More

Starting a business -- specifically an LLC -- in Colorado is a great fit for your business. Here's what you need to know about fees for forming a Colorado LLC. Read More

In this #TYBCommunity round-up we have online tools for awesome headlines, Facebook lead ads, a social media plan, content writing, Facebook growth hacking, working from home, millennial employees, retaining your employees and more. Read More

In terms of questions I get about writing press releases, this is one of the top ones. People want to know how often they should write a press release, as well as what the cadence should be. The short answer is: Read More

After reading “7 Mistakes to Avoid When Naming Your Business” by our President, Susan Payton, I wanted to write about naming a company from a marketing perspective. Read More