BizSugar.com › User › smpayton › Voted

Here’s the truth about content marketing – it works best when you’re able to challenge your reader. If you’re not doing enough challenging and instead, doing more massaging of your buyer’s ego, you’re hurting your sales. You’re missing an opportunity to connect and engage. You’re not making anyone’ Read More

This week’s Marketing Eggspert round up concentrates on Mobile Marketing – you just know it’s here to stay. This collation of posts include mobile and web apps, mobile marketing strategies, best practices to use, 2018 trends, mistakes to avoid and lots more. Read More

As always, I find inspiration for my business articles in the things I experience personally. Let’s start this article off with a little TMI: I am divorced and dating at 40. It’s an interesting world, and I’m learning a lot (though I have to say, it’s not for the faint of heart!). It occurred to me Read More

It’s all about Instagram Marketing this week on the Marketing Eggspert Round-Up. Including posts about Insta tools, visuals, video ads, marketing trends for 2018, Instagram stories, curating your feed, Instagram feed and more. Read More

From dating apps to online shopping, we choose products, services and people based on beauty. Successful business owners know this well. Here are 7 proven reasons why good design is good business (and how you can use design to increase your small business revenues).

Read More

Forgetting to track your digital marketing KPIs is the first step towards failure. By reviewing your data analytics, you can spot your weak points and immediately perform the necessary improvements in your strategies. However, you can only do this if you know what to look at.

Read on to learn so Read More

In this week’s Marketing Eggspert round-up I have collated posts about Influencer Marketing. These include how to find influencers, choosing the right one, influencer marketing strategy, social media influencers and trends to look out for in 2018. Read More

Here’s proof that voice search is important in today’s content marketing environment.

65% of smartphone users put their voice assistant to work on a regular basis, according to Mary Meeker’s annual trends report. Still, many users aren’t happy with the results they’re getting. Take Google Assist Read More

Customer Service is a very important factor of your business and it cannot be overlooked or you’ll lose customers very quickly. In this Marketing Eggspert round-up I’ve included posts discussing online customer service, branding, customer service rules, video, remote service team, customer service Read More

When I read the title of Cliff Lerner’s book, Explosive Growth: A Few Things I Learned While Growing to 100 Million Users — and Losing $78 Million, I chuckled to myself. In an era where it seems like every business or marketing book is focused on success, here was an author using his abysmal failur Read More