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Simple steps you take every single day could have a huge impact on your reputation. Follow this 5-day action plan to get started. Read More

Mobile apps are transforming the retail landscape. They help customer’s compare products and pricing, receive personalized promotional offers, purchase items and review products after the purchase. With mobile applications, consumers are empowered like never before. Read More

I’ve been playing around with a few cool email tools over on my PR site, How to Create a Press Release, and I wanted to share them with you. As a result of using them, I’ve seen far more email signups over the last few weeks than I ever did with my old stale signup form. Read More

All your social media efforts, blogging, and emails might not get you as far as one simple strategy: in-person networking. By building relationships with people in real time, you can pave the way for future sales success.

Are your networking efforts a waste of time? You're going about them wron Read More

In this #TYBCommunity round up we include posts about newsjacking to boost your content creation strategy, the new Hootsuite tool that creates your Facebook ads for you, Pinterest for business, using Linkedin, press release elements at a glance, pets at the office, personalized ecommerce and more. Read More

With inboxes filling up with multiple email marketing messages, invites and the like, some small businesses are turning to direct mail as a way to stand out with specific audiences. While direct mail requires more time, more money, and more creativity, with the right planning and these best practic Read More

If you want to close more sales, you've got to work on your skills. Here's how one of our sales staff has sharpened hers. Read More

When it comes to finding a topic for your press release, it’s important to ensure that your topic is actually newsworthy. That means it can’t be biased, untrue, or promotional in nature.

Here are three topics you should never, ever write a press release about. Read More

People are really polarized about whether press releases “work” or not. For me, I’d say it all depends on how you define a release working. Here are four expectations I know a lot of business owners have…that shouldn’t. If you’re expecting one or more of these results with your next press release, Read More

One of the most memorable experiences we had was dining at a Michelin-starred restaurant, Le Table de Patrick Raingeard. While sipping my champagne and feasting on perfectly cooked duck, I reflected on what a good job the restaurant had done to ensure our customer experience was elevated. Read More