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If you want your employees to respect you, you've got to be a strong leader. These 6 tips will help you be a better leader. Read More

This #TYBCommunity round-up includes posts on building your LinkedIn influence, Followerwonk blogging tool, editing tips to make your writing more powerful, Irish start-ups thinking internationally, building an awesome organizational culture, 3 steps to happiness, SEO in 2015 and lots more. Read More

What’s the thing that a buyer notices at first, when he/she looks at a product placed over the shelf of a store? It’s the product’s label. Same is the scenario when a buyer looks at the image of a product in a shopping site. The element on which the buyer focuses at first, and the most, when lookin Read More

The language you use -- whether it's in your blog content, your website, or your marketing collateral -- should persuade readers to do something. Let me persuade you to read about how to use persuasive writing! Read More

Is it necessary to trademark your business name? Find out the situations where it's a benefit to do so. Read More

The growth and scaling of startups is one of the most daunting tasks a marketer ever faces. No matter how ingenious your startup idea is, at one or another point, you would have to find someone to steer it to its glorious prime.

Technology and internet startups often have to face the gruelling q Read More

This #TYBCommunity round-up includes posts on how to create mobile friendly emails, your Facebook archive, avoiding the junk mail folder, Facebook business page versus profile page, guest posting, the perfect blog name, SEO services and more. Read More

Learn what NOT to do when writing your press release headlines with these four real-world examples. Have you seen bad ones? Read More

These four types of analytics can help you improve your marketing strategy drastically. See what's working and keep doing more of it. Read More

When you put your sweat, blood and tears into building a business, you want to make sure that it does well and grows over time. Getting people to notice you takes quite a bit of time and effort, but often the real problem is convincing people that you are a good company and can be trusted. Read More