BizSugar.com › User › sonasathish › Voted

Interview with Lisa Gansky, author of "The Mesh", on the big ideas in "The Mesh" and a variety of other topics ranging from business to publishing. Read More

As the economy slowly recovers, all signs point to an increase in hiring that’s just over the horizon. If you’re one of those entrepreneurs who has been itching to hire as soon as you could afford it, your time may be coming. And if your hiring plans include a key manager, you’re in luck. With so m Read More

This post looks at the recent Google algorithm change which is designed to reward high quality content. It tells you more about the reasons behind it and how it could affect a lot of popular websites worldwide. Read More

A more effective way to sell involves a simple three-step process: ethos, pathos, and then logos. Just in case your Latin is a little rusty, ethos, pathos, and logos are the three corners of Aristotle’s “Rhetorical Triangle” – the use of language to persuade. Ethos is credibility, pathos is empat Read More

An interview with Paras Chopras, founder of VisualWebsiteOptimizer.com, about why A/B testing is important for increasing sales and how to get started A/B testing Read More

Business success begins in the mind of the startup founder and his team. A winning startup is a team of entrepreneurs who build and run the business as an extension of who they are, rather than some extrapolation of the Google or Facebook model. Read More

Let me first state a few aspects of my opinion about sales forecasts:

* They are the only rational basis for setting the priority of items on your ToDo list
* They are therefore indispensably essential
* They must be updated continuously; by every sales rep, manager and executive
Read More

Story telling is an important life skill. We all love to hear a great story. Our kids spend endless hours in grade school learning how to draft, write and edit stories. We’re drawn to people that have great stories or Read More

Smart phones have made it possible to perform almost any function involving the exchange of information from just about anywhere. This includes business banking and finance. But security is important. Read More

A common refrain about business borrowing during the economic recovery is that large companies have returned to credit markets while small businesses have remained on the sidelines. While this story is frequently told with anecdotes, recently released data from the Federal Reserve Board provides a Read More