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Real examples of tiny businesses successfully using Twitter to grow like "Mr. Kimball, who conceded that he “hadn’t really understood the purpose of Twitter,” “I would love to say that I just had a really good idea and strategy, but Twitter has been pretty essential to my success,” Read More

This blog post explains why our marketing company, Addwater, has a blog and why all businesses should. It draws on advice from SEOmoz, The Blog Herald and ProBlogger. Read More

The latest barcode-scanning technology can provide a new business a fresh and relevant way to stay ahead of the curve. After all, new businesses need all the help they can get to get their name out there and buzzing. Read More

One of the key concepts to any brand identity initiative is helping organizations understand their differentiation. It’s one of the hardest parts of the process, but it’s also one of the most critical. As Philip Kotler, professor at the Kellogg School of Management has written, “The art of marketin Read More

Having a vision of where you are taking the sales organization is a part of leading. But getting there means using both your abilities and your position to overcome the obstacles to making your journey. Read More

The act of trading goods and services may be as old as time, but it is spiking in popularity as of late. So let's say you are a dentist and your dog needs walking. You trade services, don’t exchange money, and the deal is done, no strings attached, right? Wrong. “Not reporting your barter income ca Read More

I’ve mentioned before that I keep a lot of lists. I keep lists of things I want to blog about, lists of blogs to comment on, and lists of what I do every day.

But there’s one list that I haven’t talked about very much that I think is possibly the most important list a blogger can keep.

What i Read More

Here are a few simple ways that you can get your employees involved in helping you market your business on social media. Read More

Lior returns to discuss how getting the most out of your BlackBerry smartphone is key if you want to optimize the device for business. He says you can optimize your blackberry for business by boosting reception, tethering, extending battery life and apps.

"Getting the most out of your BlackBerr Read More

If you own a company, you will need to file business income tax returns. If your operate out of your home and do not have any employees besides yourself, preparing taxes just became a lot easier. That said, there is basic but important tax information you should know before getting started, includi Read More