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Search engine optimization is an important aspect of maintaining every website. SEO methodologies have become a vital tool for increasing visitor traffic and driving up sales. Read More

Making assumptions as part of your marketing decision process is part of doing business. Make the right assumption and take the right action makes sense. If not it can be like being involved in a guessing game and hoping one of them will correct. Here are a reminders and tips. Read More

The biggest bad guy in town is now Scope Creep. He’s a sneaky one. Convincing you that just one more freebie, upsell or phone call won’t bite into your profits. Read More

A review of a Fiverr Gig... Anything that generates hundreds or thousands of links automatically cannot be particularly useful for a professional SEO campaign. With low expectations and high curiosity, I laid down my five bucks. Read More

How early is too early to find investors for a startup? Finance expert, and OPEN Forum contributor, Mike Periu provided the answer. Read More

One of the biggest challenges in starting your online store is advancing through the ever-evolving landscape of building a website that converts sales and attracts visitors to the site to purchase. Fortunately, there are ways to get free training. Read More

In this interview, Frank speaks to Caroline about making radical change in one’s life, on why it’s important to allow oneself to make mistakes and what she views as the ideal workplace. Read More

If you offer benefits to employees at your small business, you should be pretty proud of yourself. Benefits aren’t cheap, and they’re a great way to attract and retain satisfied employees. But a new survey from insurance provider Aflac shows that business owners aren’t necessarily getting all the b Read More

Having trouble at work or in your personal life?

Thinking of sharing, confiding or seeking help? Now that would be the worst thing to do! Read More

In last month's post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we're going to look at how B2B (Business to Consumer) customers think. Read More