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In Episode 30 of the Content Marketing Podcast, we sit down with Jay Baer to talk about his new book, Youtility: Why Smart Marketing Is About Help, Not Hype. Read More

While marketers have long promoted the benefits of using LinkedIn to promote brands, it's been difficult for them to track their pages' performance. This problem comes to an end today, as LinkedIn adds company page analytics to its suite of business services. This update goes above and beyond the i Read More

How do you want your clients to behave when you work with them? Do you need them to stay out your way? Do you want them to review your work as you progress? Do you want them to just relax and have fun while you take care of the work? Read More

Sleepy’s tagline is “For the rest of your life.” FedEx’s is “When it absolutely, positively has to be there overnight.” Ivory Soap’s is “99.44% pure.”

A great tagline communicates confidence to customers. It sets expectation. It is a concise way of saying what your customer will experience. Read More

My wife and I were looking to buy a car. We buy a car about every 6 or 7 years and always start the process by looking at all the new car models, and brands, and innovations. When you don’t buy cars too often, you need to first get caught up on all the new things out there. Who knew someone inven Read More

Customers can be fickle creatures, and figuring out what they want can vary depending on your particular industry or product. However, customer turn-offs are pretty much the same no matter what type of business you own. We look at three biggest mistakes that drive away customers, and we offer tips Read More

It's day eight with your new hire, and you are quickly becoming aware of major problems. Perhaps he is turning in incomplete work. Maybe she is taking 90 minute lunches. Or it could be he/she has managed to offend everyone in the office with extreme views.

Before you beat yourself up too much, t Read More

After entrepreneur Ilya Pozin suggested a list of the "9 things that motivate employees more than money" on Time's small business website, dozens of commenters debated whether or not cash was still king. Some readers worried whether Generation Y's focus on life experiences had dethroned the regular Read More

Several years ago, I had an eye-opening experience while in the midst of venture capital pitches and fundraising discussions for my company, Lendio.com. I remember one particular VC who ruined his chance of partnering with us right from the start when he said:

"I don't know how anyone can be a p Read More

Alright let's talk about climaxes today. The dictionary defines the word climax as: The most intense, exciting, or important point of something; a culmination or apex. Read More