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Getting feedback from your customers is an essential part of developing a successful business.  It is particularly challenging for online sellers. If you were running a traditional art gallery on Main Street, you would be able to chat with folks... Read More

What does it look like to grow an artisan or Etsy business today?
Good news: It’s not adding X number of new workers to the assembly line or going public just to cash out. Today, the question of business growth is really about understanding where you want to take your business in terms of reach, d Read More

By now, most businesses have gotten the message that fresh, compelling content is the key to a successful digital marketing strategy, but many small B2B companies struggle to keep their content updated often enough to achieve optimum results... Read More

Getting customers by having the right keywords is the most important merchandising initiative according to the 2013 Merchant Survey Results from The E-tailing Group. The survey had 148 respondents among senior executives with responsibility for e-commerce in the US... Read More

Do you have the perfect idea for a product but lack the capital to make it come to life? Then crowdfunding could be just what you need.
It gives you the ability to raise money from a collective group of people who are connected through the internet and want to support your project...
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Starting a business can be exhausting, exciting and exhilarating–all at the same time. This is precisely why it’s refreshing to hear words of encouragement from those who have done it before–and succeeded. We spoke with entrepreneurs we admire to cull the single best bit of startup advice they coul Read More

By Megan Totka

Right now recently ousted J.C. Penney CEO Ron Johnson has to be thankful for Coca-Cola. Why? Because their disaster with New Coke is about the only thing keeping Johnson and his misconceived “JCP” out of the number one position in epic fails.

Now, don’t get me wrong. J.C. Penne Read More

By Mark Boyd

Knowing how to write headlines that get clicked on is a highly-prized skill. Here are 3 online tools that can help you craft that killer title or tweet announcement.

So, you have content ready to share? A new blog post? An infographic? An email newsletter? Maybe you have just add Read More

If your concerned about making your website more accessible I would highly recommend you read this post. Read More

Feel like diving into cryptography or computational molecular evolution? Interested in improving your public speaking, refreshing your basic algebra, or exploring sustainable food systems? Read More