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When The Office debuted in 2005, the American workplace was still a sea of cubicles, with workers typing away on keyboards connected to tower-style desktop PCs. In the eight years that followed, the workforce shifted dramatically, trending toward tablets and smartphones–which didn’t yet exist in 20 Read More

Differentiating your business from your competition is a great way to increase your customer base, and incorporating live business events into the marketing mix can do just that while building your bottom line. According to "Book Yourself Solid" author Michael Port, a business event strategy allows Read More

Lots of bloggers have blogs of their own that focus on how to make money with wordpress, writing tips and so on... Read More

Guest posting is not dead,you’re just doing it wrong! There are guest authors with incredible writing talent, but their guest posting approach sucks. Read More

By Jeanne Landau

The basic premise of marketing and sales is that lead generation is essential to growing a business. To meet marketing objectives and sales goals, leads need to be plentiful, and they also need to be qualified. Qualified lead generation is one of the toughest challenges facing b Read More

By Doug Austin

Today, consumers don’t just want to buy a product or a brand — they want to buy into the whole brand story. This observation pays homage to an Old World mentality of artisans and craftsmen, whose products were a genuine reflection of their art, hopes, dreams, and personal stories. Read More

By Heather Legg

If you own a small business, sometimes you have to do things you don’t necessarily want to do. One of those may be letting someone go who isn’t doing what you need them to. When do you know if you should let your sales manager go, and what should you look for in a new one? Read More

Carrie Smith asked some of today’s top online entrepreneurs, bloggers and authors what unconventional business advice they’d like to share with other aspiring entrepreneurs. Read their insightful and inspiring answers. Read More

Here's an infographic detailing the reasons why you and the employees of your small business should get enough sleep. Read More

Online storefronts are a wonderful way to sell goods and services, but presentation is key: too many businesses fail to market their storefronts successfully. Read More