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It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty o Read More

Creating a P&L for all products that you sell will ensure the success of your small business. My favorite P&L template divides your inputs and factors into four sections: Retail Price Drivers, Product Margin Factors, Gross Margin Factors, and Profitability. Read More

Regardless of how prosperous your company is, there is always room for improvement. And when is a better time to change than now? In honour of 2013 we have come up with a few New Year’s resolutions — regarding your customers, employees and yourself — that every ecommerce business can, and in some c Read More

One difficulty with the majority ecommerce sites is that they do not ask for any information from their customers until they proceed towards the checkout process. If you are likely to open a hypothetical online store tomorrow, the two things you should consider are your shopping cart and a method f Read More

In this last post of the year I wanted to talk about the power of words. Words are powerful, are you taking advantage of them? Read this post and see what I mean. Read More

Discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year. Read More

Placing content above the fold increases the click through rate and ensures visibility, this blog post features website elements that need focus above the fold. Read More

Setting up an online store may sound overwhelming, but it doesn't have to be. There are all-in-one solutions that let you build a website, upload your product listings in an organized format and accept credit card payments from customers without having to be an expert at website design... Read More

Pinterest is fast becoming the 'must have' social media platform to include in your strategy - here are 8 Pinteresting New Year Resolutions to ensure you use Pinterest to the best of your ability for 2013 Read More

Running out of things to talk about with the family this holiday season? Want to break the ice with your boss? Need a good one-liner to kick off your next speaking gig? Read More