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Either you send out a B2B or B2C email newsletter, your aim is to keep your subscribers interested and stimulated. They should expect receiving your email newsletters, and like what they are reading. Anyone circulating a normal B2B email newsletter understands that a normal challenge is assuring su Read More

Here are the top six how-to articles that I wrote in 2012 that should help you incorporate SEO and social media into your WordPress blog. Read More

Coming up with video ideas can be somewhat difficult without some sort of plan, so I wanted to share some tips on coming up with YouTube video ideas. A pen and paper can be extremely helpful in this situation! Read More

If I had a dollar for every time someone has said to me, “One of these days, I’m going to start my own company,” I’d be rich. If this day ever comes for all these people, we will be overrun by startups. Yet I don’t lose any sleep over either of these possibilities. Read More

Social Bookmarking sites enables people to bookmark and share web pages, photos, videos. That’s a one cool web traffic generation tool for your blog. Read More

It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty o Read More

Creating a P&L for all products that you sell will ensure the success of your small business. My favorite P&L template divides your inputs and factors into four sections: Retail Price Drivers, Product Margin Factors, Gross Margin Factors, and Profitability. Read More

Regardless of how prosperous your company is, there is always room for improvement. And when is a better time to change than now? In honour of 2013 we have come up with a few New Year’s resolutions — regarding your customers, employees and yourself — that every ecommerce business can, and in some c Read More

One difficulty with the majority ecommerce sites is that they do not ask for any information from their customers until they proceed towards the checkout process. If you are likely to open a hypothetical online store tomorrow, the two things you should consider are your shopping cart and a method f Read More

In this last post of the year I wanted to talk about the power of words. Words are powerful, are you taking advantage of them? Read this post and see what I mean. Read More