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B2B marketers understand the importance of a content marketing strategy. Potential prospects want to learn about a company and its history, products, and practices before doing business with it. Since it’s better for target audience members to learn about your business from you, rather than elsewhe Read More

Looking for REAL small business grants but don't know where to start? Here are legitimate small business grant opportunities for your small business. Check them out... Read More

The ability to market your products or services is the very essence of business. Very often businesses tend get wrapped up with matters like branding, advertising, pricing and promotion and they lose sight of what really matters. Buying decisions are interplay between demand and supply and here are Read More

The battles over price are as old as selling. Can you picture the first dirt farmer negotiating for some livestock? Learning how not to flinch when a customer claimed “Your price is too high” took mentoring and practice. When I finally understood that price complaints are to be expected and a sign Read More

What is a Call to Action?

A call to action (CTA) is the next step you want your target audience to take to further them in the “buying” process, which is the entire process of lead generation, nurturing and conversion. CTAs will help you drive traffic to you website/blog/social media sites; hel Read More

200 of the most influential women online plus lists of influencers on Twitter and across social networks. Follow these and you'll have a huge head start. Read More

Okay, today we’re going to talk about how not to be annoying. I don’t really care if you want to talk on the phone while you’re waiting in line for your morning coffee. I do care if you annoy your customers on Pinterest. Here are the top 3 things you could do on Pinterest to really get under my ski Read More

The top 3 keys to successful business growth include an actionable business plan, becoming more authentic and self-aware, and becoming a knowledge-based manager Read More

The Facebook Timeline is not necessarily new, but it is making headlines all over again. Facebook recently announced that all Facebook pages will be convereted to the new Facebook timeline view by March 30, 2012. So, what is a brand suppose to do in the face of change? Change, of course. What is wi Read More

Most small business owners juggle numerous projects at any given time.. They should look for help from project management tools and identify their needs Read More