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A lot of people make a website with hopes of making money from it through advertising. And if you’re like most people who are just starting a website, you’re probably fairly lost when it comes to designing your website with advertising in mind. Read More

When you need a car at an airport, Ace Rent a Car might not be the first car rental company that comes to mind. But it might be soon, because Ace just dethroned mighty Enterprise and won the #1 customer satisfaction spot in a J.D. Power customer satisfaction survey.
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A week ago, blood was spilled on the floor of the Internet. Last week’s surprise purge of some of the most active users at BlogEngage has brought to the forefront the long-simmering controversy of how social websites decide to delete people’s accounts. Here is the current policy on how Zoomit Canad Read More

Potential customers and clients visit a B2B website for more information. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the business. It’s very rarely a snap decision and the sales cycle is Read More

Since the B2B business cycle can much longer than the average B2C business cycle, you can’t truly measure the success of your SEO until your business cycle has come to a full close. That’s why it is so important for B2B companies to start their SEO off on the right foot! If you missed the mark with Read More

In this episode, David talks about why his business caused him to have a breakdown and what he did to solve the problem. Read More

First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision. Read More

List of questions that a small business should know before buying a content management system (CMS) to manage information and unstructured content Read More

Last week I shared Part One of this 3-part short story about the difference that one person can make in the life of another. Today, we continue this story and discover a few more questions before this stranger’s purpose is finally revealed. Enjoy! Read More

I have been reading the book Visual Marketing by David Langton and Anita Campbell, and came across the example of cartoons to market CaseCentral. That got me thinking about the use of cartoons in marketing. Big brands have used them successfully, but small businesses can use cartoons too. Read More