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Which database should you invest in? Learn the ups and downs of server, desktop, open source and cloud-based solutions. Read More

You need to have a delicate balance between having too few employees and too many. This post shows when and under what circumstances you should hire additional employees in the small business. Read More

I can believe the power struggle, but I can’t believe there’s
time for it at an organization like Twitter. Read More

Great ideas for building better fan pages, something we can all utilize. Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 Read More

Should you write content for search engines or visitors? You need traffic from Google but it's got to be useful or your site won't convert, won't sell. Here's a quick look at this false dilema and how to make search engine friendly content that users love. Read More

If you aren’t producing and adding even the most basic videos to your website or blog, then you need to ask yourself, why? Video is an entertaining and incredibly easy way to show a very visual world what you are selling or creating. And video is no longer outside of the average marketer’s budget Read More

They go like this: You give away your time and then hope the customer will buy. You many continue doing this and then after a while realise you have wasted a number of precious hours. These are not marketing strategies of course. Here are a couple a tips if you are using free as a marketing tactic. Read More

BRAND HERO: Cactus Club Café makes sure no one leaves with a bad taste in their mouth. PROPOSALS: How to get a budget out of your clients. PERFORMANCE TIP OF THE WEEK: Wear your lucky underwear! Read More

The suspicion that site speed might be a ranking factor for Google was just a suspicion; that is, until April of last year. Google plainly stated site speed as a factor in SERP (Search Engine Results Page) ranking. What does this mean? Website performance monitoring needs to become part of your SEO Read More

Do you have a strategy to effectively convert your website visitors into email subscribers? Does your website need to be optimized to convert more of your visitors into subscribers?

Having an e-mail newsletter or autoresponder is not enough to effectively convert visitors into e-mail subscribers Read More