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Twitter Lists will, first and foremost, help you clean up your Twitter mess. They also have a bunch of other great uses, but first let’s take a look at how you can create and work with them. Read More

I guess it's the new standard.  Great tools end up being subverted for deceptive---or in the very least tragically bad practices.  LinkedIn has increasingly b Read More

It’s time brands focused on building the brand army. Not all fans are equal. Its time to start focusing some budget on working better with the organic influencers you have within your own social media following. Read More

Marketing doesn't have to break the bank. These 8 tips will help you expand your reach to more customers online. Read More

When a small business is just starting out and marketing budgets are thin, the best benefit comes from speaking directly to a defined target market. Read More

A few months ago, I went to a friend’s blog to search for a great post he had written and I had previously left a comment on. I wanted to add a link to his article in a new blog post I was working on because I knew that the information in his post would be valuable to my blog readers. It’s also a g Read More