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In part 3 of this online PR series, Stoney deGeyter discusses the nature of online searching, finding the right keywords with the right meaning for your target audience and the need to target your entire audience (not just journalists). Read More

Part 2 of a 5-part series on the changing face of public relations on the web. Traditional public relations goals change in an online world. Instead of appealing only to media, online PR also appeals directly to customers. Its goals should be get noticed, get traffic, get customers and get links. Read More

The differences between print readers and online content readers are significant. In order to develop an effective online PR strategy, a business needs to understand how the two types differ and then optimize online content accordingly. Read More

I learned a new word recently. Not a new word, really, but a new phrase combined from two of those really big words that normal people rarely ever use. That phrase is "Concatenation Schema". Read More

While it's great to know what people want, when you give them what they want, you only give them a partial solution. The want is the symptom. But, when you address the need, you are addressing the underlying problem and providing a much more holistic solution. Read More

Business building is about relationship building. In order to get and keep customers, you must be able to build some kind of relationship with them. After all, you want to be different than the 100's or 1000's of others all selling the same product or service. Once you open up the door to relations Read More

SEO has gotten an ugly rep over the years. Some of it deserved, some not so much. Unfortunately, many good SEO's get lumped into the same category as the bad ones. Kinda like lawyers, I suspect. Read More

I get it, you hired me to perform Search Engine Optimization on your website. Why do we optimize for search engines? For rankings, right? Well, no, not anymore. It's been almost a decade since the SEO industry began it's turn toward a fuller website marking experience, looking beyond search engine Read More

Search engine marketing is an intense game of strategy, analysis, and patience. But, it's also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, some will tell you SEO is about rankings, while others will tell you it's about conversions. It's a classic polit Read More

It's not too difficult to be so inundated with info. that you get information overload or conflicting advice. That leads to decision paralysis. You don't know the right course of action to take, or you can wind up using good information to make bad judgment calls. Read More