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Want to build an active fan base on Facebook? Check out 7 ways you can draw attention and generate momentum Read More

This isn’t the first time you’ve read about The Universal Language of Business on this blog. Doesn’t matter what they sell or what their SIC code is, ALL of your customers are in the money-making business. All sales reps must therefore learn how to communicate effectively using Finance, the universal language Read More

Being organised is crucial for small business owners who haven't enough hours in the day to do everything. Here are six simple tips to follow to become better organised. Read More

Online video is gaining more attention, engagement and it's becoming a strong way of communication for several companies. Have a look at these four core steps to produce online video for your business Read More

Want to know how social media will help you grow your business? Amazingly, many small business owners continue to doubt the effectiveness of social media sites as a marketing or better yet a sales tool. Here we look at some of the ways social media achieves the same results we might expect from more traditional techniques aimed at building your business's sales Read More

First, allow me to apologize.  Very frequently, I get caught up in marketing speak such as Target Market, Audience, Demographic, when describing the customers that I serve. This post will show you how to make your website more human Read More

How to determine whether there is too much competition and sufficient demand for you to pursue your online business idea Read More

After I wrote yesterday's article "Who's Got Your Back" about my traumatic, and lesson teaching, experience with the death of my beloved Macbook 'Larry', I went over and posted the article for my friends and fellow Third Tribe members as a warning to them to BACK UP YOUR WORK. Read More

Your business is booming, but you’re having trouble converting first-time customers into repeat clients. You need a marketing strategy that’s persuasive but not pushy; what your company needs is a successful email marketing plan Read More

If customers can find the information they want using a Google search, why would they ever contact a sales rep? If it’s accessible via Google, they don’t need you. In fact, if it’s accessible via Google or from your website or from a competitor’s website, they don’t want you. They’ll correctly assume that all you’ll do is burn more of their time, and there’s not enough of that to go around as it is Read More