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Have an eCommerce store? Find out how product reviews can build trust, improve SEO, and increase repeat business Read More

Marketing in all its forms is an essential part of small business growth. Here are three tips from award-winning small business owners, who explain how they have improved their marketing efforts by better listening to their customers and critics while leveraging online tools to grow new markets on a tight budget Read More

Most business owners developed a fairly sound strategic plan before opening their businesses. This plan analyzed who their prospective customer base was. Most likely it is broken down into fairly specific demographics, i.e. "College educated, women, between the ages of 25-43, living in a suburban environment". After pinpointing their 'ideal client', the rest of their marketing and business plan developed to best serve that customer Read More

I'm a firm believer that in business, as in life, if you are seeking principles for success, look to nature and the creatures with whom we share this planet! From the task-specialization of ants, to the "web-building" of spiders to the "networking" and pack-hunting mentality of hyenas...it's all there Read More

On the journey to improve communication & collaboration with Social Media it is often not the destination that is the most important, but the route that is travelled to get there Read More

As some of you may have noticed Ben-Lang.com had been hacked on May 1st. It took a day to take a care of, but with help, I finally succeeded in getting rid of the hack Read More

Or... How to Tap into the Power of the Internet, Locally
Or... Guess What... The Yellow Pages are NOT Dead!
Four things need to happen in your prospects' heads before they fork over a check to you Read More

Two recent revelations helped me see how destructive call reluctance is to a promising career, to producers that are negatively impacted in their efforts to help people with their financial needs Read More

“What companies do you think of when I say Excellent Customer Service”? People answered, LL Bean, Disney and Ritz Carlton. All 3 great answers but I wondered aloud why none of them mentioned their own companies?

If you focus just on the interaction of the sale, you will never focus on the experience the customer has around the sale. From the moment they contact your business and all through the process, there are things that you have to focus on or else they could derail that sale and customer retention .
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Representatives from the U.S. Small Business Administration and U.S. Department of Health and Human Services discuss the realities of new health care reform and its impact on small business as well as answering some important questions from the public. As with the other video on health care, we'd like to invite some discussion from the BizSugar small business community. Please leave your comments below Read More