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A business reputation can take years to build. It demands nurturing, cultivation and care. One businessman showed me how all of that work can go straight down the toilet in minutes flat. It's a story of the sweet sounds of the late, great Marvin Gaye, engine trouble, a tow truck and the "nightmare" car scenario. Read More

Whether you’re a creative type, a business owner or an experienced regional marketer, the proliferation of social media recently can confuse, bemuse and excite in equal measure.

It’s no longer enough to send out monthly newsletters or email campaigns to talk to potential customers – now we’re supposed to actually engage with them, talk to them, and respond to them in real-time across social me Read More

Persistence is a key ingredient to success in business and when job hunting. It is important to develop and practice persistence. This article discusses the topic Read More

Multicultural groups form about 34% of the U.S. population, with an estimated spending power of over $2 trillion. For companies and organizations looking for ways to connect with multicultural consumers, here are eight strategies for engagement that can help you develop and deploy an effective multicultural social media campaign. Read More

There's a lot more to being an employer than hiring staff. To protect your business and your workers, employers must have a solid understanding of federal and state labor laws. We've written many articles on the various topics related to human resource management, and here’s a quick overview of Business.gov’s employment, labor law, and benefit information – covering everything from wages to dis Read More

I don’t often write about stuff that’s coming, choosing to stick mostly with stuff that’s here and practical now, but a service in public beta intrigues me enough to mention before it’s really off the ground and flying.

TweetupThe service is called TweetUp and the simplest way to describe it is to call it a search engine for Twitter with sponsored results. Now, before everyone on Twitter g Read More

Tyler Garns from Infusionsoft explains the steps to take to avoid chaos resulting from using multiple technology systems and platforms in your small business. What does this mean in plain English? Stop trying to use many different technologies and programs to manage a customer relationship process and streamline with some of today's powerful tech solutions. Read More

Interview with the CEO of Shipwire Damon Schechter on tips for entrepreneurs shipping physical products and looking to save money. Read More

We recently ran a test that improved our email enquiry conversion rate by 25%, but we decided not to make the change permanent because it came at too great a cost. Find out why here. Read More

For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization ( Read More