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I know this is off-topic, but if you're not looking for online April Fool's jokes, you're missing some fun. Here are a few: Read More

I love great publicity stunts, especially when they're totally congruent with the brand. I love them even better when they can almost be taken seriously. One oustanding example in the Seattle area a few years ago was the "discovery" of... Read More

When do you think you should practice excellent customer service? Sometimes? All the time? Only when someone's watching? I assume you're thinking, "Well, duh, Steve, we practice it all the time! We always deliver great service!" But do you? Read More

No matter what you do, you need a unique selling proposition.
In this post, you’ll learn everything you need to know to create a highly effective, compelling USP. If this is a topic that has mystified you so far, you’ve come to the right place! Read More

A scorpion sat by a river wondering how he could get across. A turtle ambled by and the scorpion said, "Hey, turtle, would you give me a ride across the river?' The turtle responded, "Are you kidding? I may be slow, but I'm not stupid." Read More

This post gives top 10 forums you should use as a blogger and why you should use forums. Actually you can get lot of benefits using forums. Read More

No doubt, the “About us” page is one of the most visited pages on any business website. And usually, it spells what step the reader will take next – whether to become your customer or bounce off to another website.

Because the content of your “About us” page can influence a reader’s decision, it Read More

During a recent free, live webinar, I apparently made the mistake of taking a drink of coffee and fixing one of my lights, which took a grand total of 27.1 seconds of one viewer's valuable time. She sent an email complaining as such.

I responded that she took herself too seriously and Read More

Companies, like Starbucks, Netflix, American Airlines, and too many more to count, make decisions based on bottom line results, not how we feel about them. Starbucks and gang are not our friends. Read More

LinkedIn continues cementing its status as the top social media platform for business professionals. On Monday, the team announced the introduction of Endorsements Read More