In 1906 Vilfredo Pareto observed that a high percentage of land was owned by a small percentage of people. He also noted that this same small percentage of people had a similarly high percentage of the income in every society....
Read More
Steveamiller voted on the following stories on BizSugar
Are You A Victim Of The 20/80 Rule?
Posted by steveamiller under Self-DevelopmentFrom http://www.twohatmarketing.com 4493 days ago
Storytelling the Pixar Way
Posted by steveamiller under MarketingFrom http://www.twohatmarketing.com 4498 days ago
Good speakers and authors don't tell jokes. They tell stories. Good marketers use stories to explain their products and services. People relate to stories. Jokes are for cocktail parties. Even when presenting a marketing, or innovation, or branding talk to...
Read More
Don't Get Netflixed! Interview with Saul Kaplan
Posted by steveamiller under StrategyFrom http://www.twohatmarketing.com 4506 days ago
Blockbuster saw Netflix coming and did nothing to defend their position. Blockbuster was the category killer of local mom-and-pop video stores, expanding to over 9000 stores at its peak. They were the VHS and DVD behemoth, but they were also...
Read More
Sorry, Gary Vaynerchuk. This Time You're Wrong.
Posted by steveamiller under Social MediaFrom http://www.twohatmarketing.com 4526 days ago
Made Hot by: Amazigamer on May 29, 2012 1:17 pm
Gary Vaynerchuk is a really smart dude. He calls himself a "self-trained wine and social media expert," and he might be. But speaking at America's Small Business Summit this week, he gave some bad and biased advice...
Read More
I'm Beginning To Hate Social Media
Posted by steveamiller under Social MediaFrom http://www.twohatmarketing.com 4592 days ago
If social media is supposed to be the greatest marketing tool since
the Harley-Davidson tattoo, then why do I feel so unfulfilled? I'm
beginning to think it might not be all it's cracked up to be.
If you are in love with the big Social Media Shiny Object, then
you Read More
the Harley-Davidson tattoo, then why do I feel so unfulfilled? I'm
beginning to think it might not be all it's cracked up to be.
If you are in love with the big Social Media Shiny Object, then
you Read More
Why Do Companies Have So Much Trouble With Marketing?
Posted by steveamiller under MarketingFrom http://www.twohatmarketing.com 4724 days ago
Trade shows get a bad rap. For that matter, pretty much all marketing tools get a bad rap. I just returned from the 2011 AAPEX event in Las Vegas. AAPEX represents the automotive aftermarket industry and is one of the...
Read More
10 Better Ways To Build Rapport! — Paul Castain's Sales Playbook
Posted by paulcastain under SalesFrom http://yoursalesplaybook.com 4759 days ago
A sales trainer walks into a room of sales reps and asks them how they build rapport and guess how they respond?
“I generally look around my prospect’s office to see what they are interested in and make conversation based on what I see”
You saw that one coming right?
Do you think that app Read More
“I generally look around my prospect’s office to see what they are interested in and make conversation based on what I see”
You saw that one coming right?
Do you think that app Read More
Don't Start Believing Your Press Releases
Posted by steveamiller under MarketingFrom http://www.twohatmarketing.com 4761 days ago
The recent Netflix and Bank of America debacles refreshed my own painful lesson back in the Cabbage Patch Doll era. For a short time I was a wunderkind of the toy industry, until I started believing my own press releases...
Read More
Epic Fail: Netflix & Kwikster/Quickster/Dumbster
Posted by steveamiller under Customer ServiceFrom http://www.twohatmarketing.com 4772 days ago
Sometimes I feel like a writer for comedians, talk show hosts, and Saturday Night Live during a political campaign or when Bill Clinton was president. When it comes to corporate CEOs and businesses, the jokes just seem to write themselves....
Read More
I've Never Cashed A Check On Awareness: Old Rule #9
Posted by steveamiller under MarketingFrom http://www.twohatmarketing.com 4781 days ago
Quick, write down all the automobile brands you're aware of. I'll wait. Done? Now cross off every brand you've ever owned. How many are left? Probably quite a few. Now cross off all those cars you MIGHT consider purchasing...
Read More
Subscribe