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A press release from Lulu.com, “5 Reasons Small Businesses Should Self-Publish a Book,” crossed my desk recently. Lulu.com, one of a growing number of print-on-demand companies that print books in small quantities, makes the process streamlined.
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What could you do to set yourself apart? to transform your booth into something different? Well, what about taking advantage of the fact that these people are carrying cell phones?

You may have heard about QR (Quick Response) Codes and SMS Marketing. You may remember such Wood Street Journal pos Read More

If you want more pageviews on your blog without really having to do anything, have I got something pretty darn cool to show you... Read More

Here's a fun gift to get you in the mood for the holiday weekend. Illusionist Marco Tempest uses three iPods to tell a 5-minute magical story. Great fun! Read More

While the basic principles of marketing never seem to change, the marketing tools that businesses can utilize to attract and retain customers continues to evolve.

The good news for small businesses is that many of the top trends in marketing tools are based on new technology that makes marketin Read More

Looking for innovative ways to increase sales at your small business? Shoot a commercial for your small business with iPad 2 and publish it to YouTube. Read More

This is a guest post from Sunil. In 2007, he sold his ecommerce website for $250,000 to a top Ebay Power Seller and since then has sold several niche sites for five figures each. Read More

Remember that United Airlines commercial back in 1990? Heck, I'm guessing most of you are too young, but it was well-remembered and sent a powerful message. Watch the commercial and study the message in this blog post. Read More

Imagine two people who walk into your office seeking your business. Each has impeccable credentials, wearing suit, and has an impressive resume. One hands you a business card, the second his book. Who won your business? Read More

When many small business owners hear the word sales, or come across a discussion of how to increase their conversion rates, they automatically tune out. But the truth is that sales are what allow a small business to keep operating, and unless owners master the art, they’ll never be able to take the Read More