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What is prospecting? Simply put, prospecting is putting new potential customers or new business into your sales pipeline. It's not cold calling, although many people think it is. Read More

Social media has turned communication on its head. If you are using it to reach your public, then you want to make sure you get the impact and not the scorn. Read on and learn how to maximize your return. Read More

When my Dad tried to install a bird feeder in our back yard, he got more than he bargained for. His battle building a "squirrel-proof" bird feeder turned into an Old Rule of Business we all need to remember. Read More

The best way to get more Facebook fans for your store is to entice them to "Like" your page with some sort of offer. Give customers a reward or prize in return for a "like" for your Facebook Fan page. This technique is called a "Reveal Tab" or a "Fan Gate" Read More

"It's only business. Nothing personal." is beyond stupid. EVERYTHING is personal. It's all about people. It doesn't matter whether you're with someone on the golf course, playing bridge at home, sitting next them on an airplane, behind them on the freeway, or across the table from them in a board r Read More

I've stepped back from the constant pressure to deliver clever and compelling blog posts. I've stepped back from the Tweet flow, striving to get those all-important RT's...from swapping witty repartees with my Facebook pals...from agonizing over requests to connect on LinkedIn (This has always been Read More

Learn what a QR code is, and five ways your small business can use QR codes - plus see sample QR code campaigns and access a free QR code generator. Read More

There are four primary ways you can increase your business, yet most of us don't have strategies to cover them all. How do you rate? Take this brief survey and then think about how you can improve in your weak areas. At the end of the survey you'll see how you compare to others. Read More

When you're bootstrapping, money is tight -- but that doesn't mean that there aren't plenty of ways to get the full value of your business's resources. These 10 tips from bootstrapping entrepreneurs can help you get started. Read More

Now that the Green Bay Packers have won the 2011 Super Bowl, we can all get down to discussing the real purpose for the day - the commercials! I know you have a myriad of pundits, forums, blogs, and websites... Read More