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We're visual people and we often make purchasing decisions based on an image alone. Our vision is our primary sense and we rely on it to make quick assumptions about people and products. This means image can play a strong role in both the branding of your business as well as your profitability. Here are a few ideas on how to use great visuals to m Read More

There are a lot of practical ideas to help any start-up market their new business on a limited budget. To get you started, OnStartups.com has put together 21 Tactical Tips From The Trenches. Read More

Today at Searchology, Google has launched a search results enhancement called “rich snippets” that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with s Read More

Jonathan Ive, designer of the iPod and iPhone, has lost a claim for domain names carrying his name because his name is not a trade mark and because he shuns publicity. His name is not used enough in commerce to be protected, an arbitrator has ruled. Read More

Astronaut Mike Massimino, who blasted off for space from Cape Canaveral on Monday, sent out the first tweet from outer space. He's known on Twitter as @Astro_Mike. This example shows how Twitter is trafficking off of celebrity and newsworthy events. Read More

With all the noise on the web, this presentation gives some insights as to how you can best leverage technology to monitor the online buzz around your brand. Read More

Ever wondered why your customers choose not to buy from you? I'm talking about the good leads, folks who fit your target market to a tee, people for all intents and purposes should be buying. I believe there are four reasons these people don't buy, work on these and you'll go a long way in converting some of those customers who are currently going Read More

Are you looking for ways to minimize increases in long-term staffing commitments, yet want to position yourself for growth once the economy recovers? Outsourcing is a great way to create flexibility while meeting current demands in the organization, particularly in small and mid-sized businesses. Read More

With all the press and buzz about Facebook, Twitter, and other social networks, one site not commonly known as a social networking site has emerged as just that. With recent social features (and new ones coming with regularity) YouTube is quickly positioning itself as the respected social site for small business. Read More

The No. 1 reason customers stop doing business with a company is a perceived attitude of indifference. They don't think companies care about them, as a valued customer or as a person. Trusted business relationships, much like friendships, require time and regular contact. Here are three action steps to show your customers the love. Read More