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B2B Lead generation is the most common challenge faced by organizations all over the world. And the reasons are quite simple. B2C marketers can use aggressive marketing techniques, advertising and promotional offers to lure customers to buy their products or services.
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Quality of your product or service can't help your small business grow unless you don't proactively manage your online reputation. And this starts and ends with excellent customer service. Read More

As Thanksgiving Day, Black Friday and Cyber Monday fall in line to mark America’s shopping season, shoppers are queuing up in malls and retail outlets to take advantage of the biggest deals of the year. 
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Thanksgiving is a special time to thank the lord who has answered your prayers and filled your life with people and things that make your life fulfilling.
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A business organization has scarce resources. And when they market their products or services, they cannot target random people most of whom may not be interested in their offerings.
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The first rule of crafting a perfect sales pitch is ‘ditch the pitch’. You win half the battle if you sell the value and benefits of your product, rather than selling its features
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As a proactive technology marketer, knowing your target market would mean identifying the segment of population which is using products, solutions or services directly or indirectly related to your offerings.
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58% organizations focus on revamping media mix, 66% focus on the prospecting by establishing an understanding and 70% of the attribution justifies marketing expenditure
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For small businesses, creating brand awareness and increasing website traffic is essential for reaching long-term goals. By leveraging online marketing, social media tactics, and editorial publications, small businesses can successfully reach their targets, expand customer base and gain popularity Read More

I have great ideas. I will quit my job. I will start a business of my own. And I will make it big. That’s the most common thought that lingers around the minds of those who are bitten by the entrepreneurial bug. However, a few find the motivation to break out of the cocoons of their comfort and mak Read More