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Challenging and providing insight is critical in engaging the customer, to incite change and to initiate new buying processes. But we can't stop there--we have to help the customer achieve the outcomes and results they dream of. This means guiding them through the buying and implementation process. Read More

Big or small, insight is about the customer's business. It is not a conversation about a solution---though insight based conversations lead conversations about solutions. It is not a conversation about a product, though if we execute an insight based conversation well, it can lead to a need for our Read More

This time around, I asked the team, How will you know you've succeeded this time? We had a number of metrics in place, but we were looking for other indicators that people were buying in. After a bit of a pause, one of the team members said, with a little frustration, We know we've succeeded when w Read More

For some businesses, being able to market to consumers anywhere on the planet has been a boon. But many small businesses serve customers in their own backyard. Here is a look at how local businesses can use the power of online marketing to reach their local customers. Read More

Google’s Webmaster tools is a powerful and essential combination of utilities that can be used to address any issues that Google may have with your website Read More

Boring people don’t attract anyone, and followers don’t attract followers. That being said, you’ll need to be a leader, be innovative, and do something new and challenging. Put it out there for everyone to see. Read More

This was the main reason I launched a women’s entrepreneur group – I craved human interaction. Having face time with people was one of the things I’d enjoyed in past positions, but it was something I desperately missed when I transitioned to working from home full-time. Here are a few things you ca Read More

The ever-so expensive Frank Kern Mass Control course unpacks the idea and simplifies the process of talking to your customers in a way that encourages them to bring you their money when you launch a product or a service. Read More

2012 officially marked the transformation of mobile devices from mere browsing tools to purchasing portals, confirms the latest data by eMarketer. Nearly 11% of total United States retail ecommerce sales last year were made on mobile devices. We take a look at the rising adoption of mobile purchase. Read More

Tempted to buy blog post from internet marketing forums? You really shouldn't as they can hurt your site and waste you money. Read More