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As a business owner, it might seem enticing to send an e-mail blast about the latest product or service your company offers to everyone on your list. However, before you do, take a few minutes to see how segmenting your customer base provides more-focused advertising, as well as more sales and marketing opportunities. Read More

The idea is not new that small companies are more nimble and can move quicker than big companies in just about every operational area: bringing new products or services to market, recruiting and hiring, and of course, marketing. Read More

Naturally, this has led many individuals, sites and businesses seeking higher rankings to employee tactics that are plausibly removed from the direct exchange of capital for links, and while link brokers and link sales still thrive, they do so in an ever-increasingly paranoid & underground realm so as not to risk discovery and devaluation. In this Read More

The "lead" refers to the most important point of an article or a piece of marketing copy. In most cases, it's the main idea that leads off the article, so it's the first thing the user sees. "Burying the lead" means that articles or copy aren't presenting the lead front and center. It's something that many new journalists do with a news st Read More

What makes one business checking account stand out from the others? Here are 7 things to look for...along with my pick. Read More

Customer feedback in the consumer marketing world has become an art form. Comparatively, B2B companies seem to lag far behind in having clear, sustainable ways to collect feedback, as well as having formal business process to make sure collected feedback is actionable. Read More

Usability (as well as accessibility) is a too broad topic to be discussed in one post of course. Besides, I am no professional web designer or usability professional to offer any expert advice on that. Still I've come across a couple of fun and useful tools that should be shared at SEJ: Read More

Guy Kawasaki, best-selling author and former Apple evangelist, talks about how he became successful, and how you can do it too. Read More

Google has made two major changes to the AdWords algorithm to improve the quality of the calculation and render it "fairer." Read More

I think these are great strategies for those who are starting a business while still working full-time at a “day job” or for high school and college students looking to make some extra cash by moonlighting as their own neighborhood's computer guy. Read More