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Looking at the status quo of the subscription economy by analyzing 1,500 “company years” worth of data.

The Zuora’s Subscribed Institute hosted an event in Munich to talk about the status quo for subscription-based businesses by looking at data connected to pricing, discounting, churn, growth ra Read More

In this modern era, where things are moving towards digitization, Edge Computing has left no stone unturned to make its way into business. Read More

The ubiquitous format has its detractors—but it also has legions of devotees. Success depends not just on matching the topic to your audience, but on making it digestible. Here’s a tip sheet. Read More

Measuring the success of your customer service strategies can be tricky if you do not know what to look out for. You might also struggle to identify flaws that need fixing.
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Building your product management skill set goes beyond just knowing everything there is to know about your product.

In SaaS, only having the technical know-how for a product will not suffice if you want to succeed as a respected and valued product manager who a) knows how to be both a part of a Read More

When you think of the reasons why churn happens, what immediately comes to mind? Perhaps product problems, loss of a key user in the account, a bad use case…

Sure, these are some reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboa Read More

Nothing can boost your business’s credibility quite like testimonials from real customers can. However, actually getting those testimonials can be a real challenge, not to mention knowing how to use them effectively to garner more business. Read More

7 Ways to Retain Your Amazing Customers
You spend so much time getting a new customer to purchase your products or services, why not try to keep them once and or all?

It will save you a lot of time and money over time by keeping your amazing customers now.

Here are 7 ways to retain your amaz Read More

A successful SaaS business model that leads to product adoption revolves around three basic principles: Value, retention, and advocacy.

Providing customers with value is the initial trigger of product adoption. Customer retention and advocacy generate growth without forcing companies to increas Read More

Vidyard, a leading video platform for business, recently released their annual Video in Business Benchmark Report and it is full of great information on how businesses are leveraging video to engage customers and prospects. The study found on average 52% of viewers watch a video all the way throug Read More