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A few years ago, the only go-to-market strategy for software providers was relying on field sales. This approach is still valid for many more complex software solutions that target the enterprise market.

But the majority of SaaS businesses are becoming product-led companies.

This means that t Read More

When done properly, email marketing can be a powerful strategy for creating brand awareness and converting visitors to buyers. Here are six tips for creating an effective email marketing campaign. Read More

Based on my own business experience of many years on both sides of the owner-employee role, I believe that one of the quickest ways to improve your employee career is to think like an owner. Conversely, the best owners are those who relate to the positions of their employees. I’m convinced that is Read More

Email, is one of the most direct ways to market to your audience. With ecommerce especially, emails are a good way to build relationships, educate and inform subscribers, and, of course, sell more products by moving people through the customer journey. To help you get started, here are six lead g Read More

Modeling portfolio. What are you going to show your potential clients and agencies when you go for interviews? Having a proper modeling portfolio will help in kick-starting the career that you so desperately want. Read More

More of today’s leading and forward-thinking companies no longer rely solely on conventional staffing practices. They now recognize the advantages of having a blended workforce. In order to stay relevant and competitive, it’s best if you also embrace this trend and build an inclusive organization. Read More

As an L&D professional, you know all too well that just as you have your own preferred teaching method(s), learners also have their own preferred way or style of learning. And just as it can be tricky for you as a trainer, educator, or facilitator to choose the best training method that will have t Read More

A consolidated list of the best product management courses available for product managers interested in improving the customer experience.Top Online Product Management Courses to Help You Make a Difference. Read More

Freemium. Many companies shy away from it — thinking, surely offering my product for free is the best way to send revenue down the drain, right? — but the freemium model has proven to be an incredibly powerful channel for growth in the SaaS industry. Read More

Are you ready to unleash your Hotels potential by breaking down data silos to connect customers, products, people, and operations?

Microsoft Dynamics 365 is leading the way with new AI, mixed reality Hotel solutions. For many Hotels, this will be how we start retaining new customers an Read More