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Business idea validation is the procedure for testing your concept before launching the actual product. Ultimately, more times than not, the startups who skip validating their ideas because “they know they customers want their product” end up closing their business and losing their dream. Read More

Your brand image is how your customers see your business and your products/services. Your brand image represents the overall identity of your organisation and impacts the way people think about, talk about and interact with your business. To succeed, you brand image needs to be memorable, recognisa Read More

Group decision making is a concept of giving a topic to a targeted group of people where the individuals collectively decide their opinions. After collectively a decision is made, then it can’t be changed by any member of the group or from any one outside the group. Group discussion always consists Read More

Problem-based learning is a technique of learning where the students learn about the subjects through conceptual problem solving mechanisms. It is open ended in nature, and can be used by a wide number of students at the same time. Problem based learning was first originated from McMaster Universit Read More

The ultimate fix to your marketing block - 64 awesomely creative marketing ideas and inspirational concepts to supercharge your marketing strategy. Read More

Large corporations have a series of resources that small companies and startups don’t have and when the game becomes a little tougher they can simply add new assets to their content strategy.
Well-established businesses can leverage their reputation and brand awareness. This means that, when being Read More

During the last WWDC, Apple has announced the ARKit platform for augmented reality app. This technology officially becomes the new tool to strengthen your CX. Read More

This week, John Stevens at Hostingfacts.com gives us 4 psychological hacks (backed with data) that can be used to increase conversions for your brand. He talks about the Jam experiment, introduces us to the Oprah effect, and much more. Give it a read and share if you liked it. Read More

If your target audience is similar to the audience that these accounts address, you might want to use this breakdown as inspiration for your own Twitter Marketing Strategy. Additionally, some people use very specific hashtags you might not have heard of and that you might want to try and experiment Read More

Though there is no definite rule for serving your customers. But, you still need the right methods to run it properly. This article sheds light on some of those effective and proven methods to run your customer service for achieving results.… Read More