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Big Data is inevitable in all business organizations. But the data must be properly analysed using the best technologies. Here's a list of 6 best Big Data technologies that a data engineer must know. Read More

If you want your Linux server to be really secure, you defend it with SELinux. Many sysadmins don't bother because SELinux can be difficult to set up. But, if you really want to nail down your server, you use SELinux. This makes the newly discovered Linux security hole -- with the sudo command that Read More

If you’ve been a frequent reader of this blog, then by now you’d probably know how much I love SEMrush.

Despite comparing SEMrush with close competitors such as Moz and Ahrefs, I’ve not yet done a review of SEMrush. So I thought now is about the right time to do a review of what is per Read More

Investing in an SEO tool is a crucial step for an early-stage startup if you’d like your business to feature prominently in search engine result pages (SERPs).

In this scenario, you have two options – outsource your SEO to a digital agency (like Startup Cafe Read More

The best chess players in the world were far better at the ancient game than their silicon brethren. While chess is a beautiful and fluid game, and the best players employ creativity, unpredictability and gambles, it is ultimately quantifiable. Read More

A case study that illustrates metrics and tools that SaaS companies need to implement to optimize their customer journey and boost conversion, activation and retention. Read More

BI tools with sophisticated, simple data visualization tools and advanced analytics engender user adoption and satisfaction and achieve results. Read More

Need better blog post ideas? Not sure what to write about? Check out these 19 blog post topics that will inspire a year's worth of content in one hour! Read More

Facebook reigns supreme as the king of social media. No other platform comes close in terms of flexibility or reach. It’s a wonderful tool to draw attention your Shop and get an impression of your customers. In other words: it’s a goldmine for your marketing efforts. Here are seven tips that will h Read More

In the last decade the way we research, plan and purchase our trips has changed dramatically. This is what Google has called The Travel Customer Journey. A disruption made possible - again - by the smartphone.  Read More