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Steve Griffiths, SVP of marketing, strategy and analytics at the marketing technology firm DialogTech, shares with us the results from their study that found just how important phone calls can be to creating successful mobile marketing campaigns today. Read More

Today, I decided to take the challenge and write a step by step guide to set up a blog in detail. It’s not just one reason to write this guide, but I get so many emails from newbies to help them start their blog. Read More

According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

Email marketing must become more adaptive and better tai Read More

Colors can have a tremendous impact on a consumer’s decision to purchase. With today’s three seconds to convince visitors to convert kind of world, it’s important to use colors, images and messaging the best way we can.

As our brains process images 60,000 times quicker than text, color can have Read More

Today we’d like to take a look at a new WordPress theme designed by TemplateMonster – Monstroid. It would be unfair to name Monstroid just another WordPress theme as it is much more than that. Monstroid is more a design tool Read More

Do you track your time for client projects? Should you? And if so, how best to do it? Tracking the time you spend on a client’s project might be easy for you. Or it could be a nightmare. The more a person works in a silo, the easier it is. The more a person multi-tasks, the harder it is. Read More

If you want to make people buy more of your stuff, find out why they're purchasing in the first place. Read More

In the language of Search Engine Optimization, backlinks are defined as incoming links to your website from some other website. Simply putting backlinks are the key to a website’s popularity in blogging. Read More

This article discusses traditional CDN, dedicated CDN and security CDN approaches, as epitomized by Akamai, Amazon CloudFront and Incapsula, respectively.

This article looks at the evolution of the different models, their advantages and disadvantages, and the ideal type of customer for each app Read More

Small businesses can take advantage of a few essential tools that can place web development and design in their control.

Whether you are a beginner, or if you already have an intermediate knowledge of design, these free and premium tools enable you to publish your designs directly without the n Read More