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By now you’ve heard all about Google’s newest search phenomena, Google Instant. The big question is how this change will impact your own SEO strategy. Sure, when the news first broke, there were the classic “SEO is Dead” blog posts and articles. But now that the dust has settled, the picture begins Read More

From fan-to-fan interaction to entertaining and rewarding fans, Facebook fan pages allows many opportunities to engage with customers and solidify a business’s presence in its niche. Any social media plan is incomplete without a Facebook fan page and here’s why. Read More

We are all different with different expectations, different boundaries and different comfort zones. It takes time, it takes effort, it takes respect, it takes listening and it takes trust before we can connect with another human being. Read More

When doing Search Marketing, here are some simple, broad-brush principles to keep in mind, and they relate directly to the basic principles of traditional marketing. Keeping these in mind will help you integrate SEO as a core component of your overall marketing strategy, and link it naturally with Read More

Facebook advertising can be a great way for small businesses to drive awareness, generate leads, or gain more Likes. Learn how with this in-depth guide. Read More

If you pay attention to the Search Engine Marketing industry, it’s hard to miss this week’s news about Google Instant, the new Google feature that shows search results in real time, letter by letter, as you’re typing in the search box. But what does it mean for your small business, if you’re lookin Read More

Jumping from one to another actually makes your marketing more complex instead of simpler, not to mention the time and/or money it takes. To take any confusion out of the decision here are a few questions to ask yourself before you dump what you are currently doing for another tactic: Read More

While it’s tough to achieve widespread fame and popularity in the blogging world, it’s very possible to build a following, establish your reputation, improve your search rankings, and draw qualified traffic and leads to your site. The trick is to focus. Narrow your goals. Start small and build from there Read More

If getting people to comment on your blog has been an ongoing problem, you may be interested in this advice specifically aimed at WordPress bloggers from Heather C. Stephens a.k.a. the "clever marketer" about how to give a very clear SEO incentive to those who leave comments on your blog. Heather has even gone so far as to create a badge and recommend that you use it to promote this incentive as a way of encouraging more comments. What is this incentive. Read Heather's post to find out more.. Read More

Looking to generate sales leads? LinkedIn could be a great resource, especially if you’re in a professional service business. Like other forms of Social Media marketing, if you approach LinkedIn with a deliberate set of business goals, you can make it deliver real bottom line results Read More