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According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

Email marketing must become more adaptive and better tai Read More

This article discusses traditional CDN, dedicated CDN and security CDN approaches, as epitomized by Akamai, Amazon CloudFront and Incapsula, respectively.

This article looks at the evolution of the different models, their advantages and disadvantages, and the ideal type of customer for each app Read More

Conversion Rate Optimization (CRO) … is the difference between browsers and buyers. The reality is today’s digital shopper is using a host of devices to view your website and emails. That means, a one-size-fits-all approach to screen sizes and resolutions simply won’t work. Read More

Most successful bloggers are not only great storytellers. They know the best and most effective tools of the trade too. Read More

When you're just starting out as a web designer, it's important to set up the business-related tools that will help you remain productive and grow your business.

Here are must-have investments to build your web design business, many of which are free or low cost to you! Read More

There are more than one way to create good, solid content for your business blog. This article gives a detailed overview of five ways to get your business content written, depending on your company’s size, scalability, and other needs.
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In this post, we will share a few simple tactics that can help e-tailers attract more reviews for their e-commerce store. Ensuring those reviews are positive? Well…that’s on you and your amazing product development team Read More

Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. It’s now relatively easy and affordable to set up systems of triggered messages that help your leads to progress along the sales funnel. And with an effective social media mark Read More