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Page relevance refers to how well a search engine believes that your website page answered a user’s query. It is a major factor in building page value, and by understanding why a user made a query, and ensuring that your landing pages have headlines that are relevant to the query, you can significa Read More

Content is king, and good content is timeless, because it creates consistent reasons for people to come to your site. But creating good content is difficult, and if you don’t properly identify who would most likely be attracted to your content, you won’t know what content to create and where to pro Read More

Why is the page value of your website important? Because it affects everything from search engine rankings to the credibility of your site, and it also plays a large role in how well you engage visitors. Building your domain authority is one of the three keys to building page value, and here’s how Read More

Is the lack of time management killing you?

It can happen to the most organized person or team, and if you don't implement a strategy, you'll soon be overwhelmed by uncompleted tasks.

Here are a few apps that can help you check off your to-do-list with killer efficiency. Read More

What is good content? The simplest way to answer that question is to first determine who your content is made for, because that will affect what content you create. And then it’s also important that your content solve a problem for your reader, that it is credible, and that it is varied so that rea Read More

Google is dead. Long live Google. That may be an exaggeration, but social media has steadily eroded Google’s status as king of the marketing hill. That’s because social media marketing has become a powerhouse as audiences gather to engage with brands, providing businesses with opportunities to buil Read More

Influencer marketing allows you to make connections with authorities in your industry that have already built a following with an audience. When influencers find your content valuable, it increases your credibility, expands awareness of your business, and increases the number of qualified prospects Read More

Who is your target market? Do you know? If you can’t answer this question, you can forget about selling your products and services in an effective way. The biggest question you must answer when identifying your target audience is this: What problem does my product or service solve? Everything else Read More

Your consumers are going mobile, and to chase them down you need to implement strategies that make it easy for them to access your website on their mobile devices, as well as ensuring that your website CTAs are large and distinct, and that you optimize your website content to engage mobile users wi Read More

Financial marketing strategies must focus on content that provides basic information to consumers in a clear, easy-to-read way, and content that explains how financial products and services will benefit their lives now and in the future. Read More