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Content marketing and content curation are two key tools in reaching new prospects, and retaining existing customers. Content marketing focuses on original content such as articles, videos and newsletters. Content curation is the craft of mixing existing content with your original content to create Read More

You can’t brand your company until you know the audience that will hear your message, because the language, images and content you use to craft your message are unique to the targeted market. Once you know your target audience, everyone on your team must adhere to the branding commandments that exp Read More

Geo-targeting is a strategy that helps businesses identify a specific geographic radius where their customers and prospects live. It is valuable in helping you target ads in a meaningful way, because you have very detailed information about your consumers, which helps you create effective, engaging Read More

Newsletters are a powerful tool in your marketing arsenal, but to be effective, they must contain valuable content that fills a need in a prospect or client. They must also be attractively laid out to engage readers, and as a bonus, you should offer exclusive deals that clients can’t get anywhere e Read More

Why is patient-centric marketing so vital to healthcare businesses in today’s digital world? Because personalized marketing that really taps into what patients care about and need is an effective means of not only retaining existing patients, but of attracting new ones dissatisfied with the service Read More

Which is better? Writing for SEO or writing for real readers? Quick fix SEO methods might temporarily bring you more visitors, but are those visitors turning into customers? Are you actually turning away potential new customers before they even see what your site is all about? When search engine op Read More

Marketing myths can be so persuasive that they convince you there are no exceptions to the truths that they present. Four of the biggest myths are that SEO is the most important marketing strategy, great content is all you need for success, filling a niche market is your ticket to success, and that Read More

Live chat programs are becoming increasingly popular for online businesses. It has tangible benefits that include boosting the number of visitors who become clients of your business; increasing client confidence that your products and services will match exactly what they need and saving you on the Read More

Content marketing is a cat that business owners can skin many different ways. Unfortunately, there are some methods or strategies that just don’t work, and will turn off a visitor who may have genuine interest in sampling what your business has to offer. That’s why you should avoid mistakes such as Read More

SEO has become the lifeblood of online businesses, but it can seem like a monster that is impossible to tame. However, you don’t have to feel intimidated or confused by SEO, especially if you understand three of the most essential terminology that can help drive your search rankings up. These three Read More