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Creating great content is the key to drawing visitors to your site, transforming those visitors into long-term customers and boosting your SEO. But you can’t do any of that if you don’t understand the principles that underscore the creation of outstanding content. But by measuring your content agai Read More

Understanding your target market is one of the keys to overcoming the hurdle of marketing your products and services to the wrong group. And once you’ve identified your target consumers, you must learn how to draw them to your business and turn them into long-term clients, or you risk losing them t Read More

Hiring a marketing firm is one of the keys to helping your business grow. But because so much digital marketing is specialized, many marketing firms work with clients remotely. That just means that you have to be more vigilant in clearly communicating your goals to ensure that your entire team is o Read More

The way we do things on the Internet is constantly changing. The problem with all this fast progress is that sometimes even though technology evolves, people keep trying to do things the same way. The result is persistent myths that somehow continue to be passed on as truths even though the ideas t Read More

One of the biggest, and somehow sneakiest, developments on the modern Internet is the growing use of voice search. As more people take advantage of the voice features of their mobile devices and tablets, the concepts of search and SEO are changing. Surprisingly though, many online industries have b Read More

In part one of our series on taking advantage of Pokemon Go to help market your business, we got into the basics of the game and how you can find out if you’re in any of the special, and high traffic, areas of the in-game world. In part two we’ll continue by showing you how to take advantage of the Read More

Pokemon Go has created one of the biggest trends in gaming history. Here we’ll tell you what the game is all about, how you can figure out the best way to capitalize on the craze yourself, and even some tips for marketing to the absolutely massive number of Pokemon players.
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Email marketing is, by far, the most powerful form of digital marketing, with results that outperform everything else, including social media and PPC advertising. Email provides a one on one platform between your business and your customers with no interference from anyone else. The problem with em Read More

Making use of social media has become an accepted part of any marketing campaign, but with so much information, and misinformation, out there, it can be confusing when it comes to figuring out exactly how to make it a part of your business marketing plan. Making plans based on false assumptions or Read More

The chaotic and confusing world of social media networks can seem overwhelming. However, having a presence on social media is a requirement of doing business today. Making the right moves can take you to new heights, but even simple, unintended mistakes can cause more than their fair share of heada Read More