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Elliot Moskow is the CEO of Pricefalls.com. He launched Pricefalls in his Junior year of college and it has been a tremendous learning experience. This post serves to provide insights to small business owners who are considering contracting out a P.R. firm or looking at ways to take their P.R. in-h Read More

Threadsy gets $2.9M for one-stop social networking: The San Francisco-based startup has raised a second round of funding to help users manage all emails and social network updates in a single place, according to an SEC filing. Threadsy, which works in a web browser, gave users the option to “dislik Read More

SEO is good for traffic but is it good for an online store? Is it really necessary? Does it make sales?

Whats your take on it? Read More

In November, 2010, Optimum Exposure surveyed companies in the Yorkshire Region to find out how they were using social media. You can find the original survey here.

The report found that companies are using Blogs, Facebook, Twitter, and LinkedIn more than they are using video and Youtube. Read More

You’re the CEO and EIC of HerCampus.com. What are your main responsibilities?

I’m in charge of all of the content on the site as well as managing our expansion to schools across the country via our My Campus branches. We are currently at 75 schools and counting.

How did HerCampus get started? Read More

Today’s savvy marketers know that customers are turned off and tuned out from invasive push-marketing tactics, and they’re demanding more control over when and where they pay attention to branded content. I’m not suggesting you abandon all push-marketing activities; most companies will probably fin Read More

With all of the fantastic things people are doing with HTML these days, it can be easy to forget just how far behind email is in the rendering game. With that in mind, we’d like to offer a couple suggestions to help optimize your marketing communications for almost any inbox. Read More

So, how do Batman and his utility belt apply to content marketing? Content Utility: the idea that you can step in with the right information, at the right time, in the right way to help your audience. Be your customers’ Superhero! How? Stay tuned... Read More

Starting and maintaining a successful blog can be challenging, but at the same time is certainly within your reach Read More

As a preface, at this time of the year, we all have a tendency to reflect a little. It's a chance to look back at the year and think a little about what has happened and to begin to establish plans to go forward. Over the past couple of days, I've been thinking about how privileged I am. Over the p Read More