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The Interactive Advertising Bureau of Canada (IAB) today announced that Canadian Online Advertising Revenues for 2010 exceeded budgeted expectations of $2.1 billion, and grew by 23% to $2.23 billion for 2010. As a result, the Internet has surpassed Daily Newspaper, and is now second only to Televis Read More

Let’s say you own a medium-sized direct mortgage lender company. Obviously “mortgage company” or some variation thereof is going to be an incredibly important keyword for your site to target. In fact, according to the Google Keyword Research tool, “mortgage company” gets 368,000 thousand searches e Read More

Google Plus has been receiving so much attention and hype lately, that it’s fair to wonder whether the social network is just a fad or a legitimate competitor to Facebook. In this article, you’ll learn some of the benefits of Google Plus, why people would want to sign up for the service, and whethe Read More

In their recently-published book 'Marketing Communications – integrating offline and online with social media today', PR Smith and Ze Zook have put together a 10-step guide to developing a social media process that can be applied to any organization.Over the past couple of years, social media has e Read More

Web design is still important. Don’t believe me? Do you buy a car based solely on performance and safety ratings? Do you wear clothes simply because they won’t fade in the wash or because they’re double stitched? Do you look at a soft drink’s ingredients before you notice their packaging? Nope. (If Read More

Google is trying hard to get users to upload photos on Google Places. Why all the effort? And what should your business do about it? Read More

A review of a Fiverr Gig... Anything that generates hundreds or thousands of links automatically cannot be particularly useful for a professional SEO campaign. With low expectations and high curiosity, I laid down my five bucks. Read More

Well, I suppose it had to happen…that Google would decide to “clean-up” it’s Places/Maps pages and so far, this new change is somewhat disturbing to those of us in the SEO channel. We’re the ones who work hard at the fulfillment of all of the various factors that are needed to move a client’s site Read More

Google made some dramatic changes to Place Pages, which have de-emphasized 3rd party reviews. Look at the changes and how you should react. Read More

Of course you want subscribers to open and read your email newsletters. Everyone wants that. But what you want even more is for them to take action, right?

When you’re looking for ways to increase the number of responses your emails get, there are three things you should try… Read More