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YouTube marketing is critical if you want your video content to have exposure. A lot of elements go into making a video and there are lots of people and organisations who use this as one of their main forms of communication. YouTube is the market leader for video by some distance but don’t discard Read More

By focusing on your approach and the right message you can produce a steady flow of new leads, appointments, and sales like clockwork. Read More

The “Behavioural Email Benchmark Study,” a downloadable free report from the British consulting firm RedEye.com, is filled with findings about the power of behavioral email to increase customer satisfaction and buying. What is “behavioral” email? Read More

A linguistics professor was lecturing to his class one day.

“In English,” he said, “a double negative forms a positive. In some languages, a double negative is still a negative. However, there is no language wherein a double positive can form a negative.”

A voice from the back of the room Read More

The concept of Success is completely enthralling to me. How does a person become successful? What is the path to success and where do I get on? Where does your mind have to be in order to reach success? I ask myself these questions everyday. Read More

Your business may be failing its customers due to lack of consistency or over complication of your marketing mechanism. Are you following through?

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Whenever I needed money, my dad’s no took the form of there’s a time and place for everything sermon followed by now is not the time or place. I rarely got any money, which is one of the reasons I went into sales. My poor sense of timing transferred to the early part of [...] Read More

As sales people, we may be responsible for a lot of different things---we may have a number of product lines we can sell, we may have responsibility for Read More

File this under "DO you live to work or work to live?". If you work for yourself, you don't want to end up just being a slave, but there are plenty of people looking to hire a slave. Read More

Everyone want to nurture their customers and prospects. We want to provide them meaningful, relevant content. We want them to be informed and updated. We want tp build our thought leadership. Read More