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Salesforce serves as a backbone for its clients, and empowers small business owners to run their businesses faster and smarter. Every detail about every client is accessible from any computer with Internet access, including mobile devices. Read More

While marketers have long promoted the benefits of using LinkedIn to promote brands, it's been difficult for them to track their pages' performance. This problem comes to an end today, as LinkedIn adds company page analytics to its suite of business services. This update goes above and beyond the i Read More

My wife and I were looking to buy a car. We buy a car about every 6 or 7 years and always start the process by looking at all the new car models, and brands, and innovations. When you don’t buy cars too often, you need to first get caught up on all the new things out there. Who knew someone inven Read More

Goal setting is good. But there are indeed some caveats as with any technique.In this post I'm going to help you identify those caveats so that you are not cheated by them. Read More

nfluencer marketing is typically a public relations tactic employed and executed by agencies with big budgets on behalf of their clients. However, as small businesses seek out cost-effective ways to reach a new audience, engaging online local influencers is a tactic worth considering. Read More

After entrepreneur Ilya Pozin suggested a list of the "9 things that motivate employees more than money" on Time's small business website, dozens of commenters debated whether or not cash was still king. Some readers worried whether Generation Y's focus on life experiences had dethroned the regular Read More

Several years ago, I had an eye-opening experience while in the midst of venture capital pitches and fundraising discussions for my company, Lendio.com. I remember one particular VC who ruined his chance of partnering with us right from the start when he said:

"I don't know how anyone can be a p Read More

Alright let's talk about climaxes today. The dictionary defines the word climax as: The most intense, exciting, or important point of something; a culmination or apex. Read More

Creating content is NOT enough. To attract the perfect customer with must understand who they are and more importantly, who they are not. Then craft messaging that speaks specifically to that person or business in the way they wish to be spoken to. Read More

A recent survey found that Supplier Quality Management (SQM) helps identify industrial issues earlier. Find out how this can improve your production strategy. Read More