BizSugar.com › User › techmedia › Voted

The other day, a reader of this blog emailed me because they wanted to know how to display testimonials from Twitter users on their site. Great question! More and more companies use this technique because it adds a layer of interactivity to pages. And since the 140-character limit makes it easy for Read More

Customers can be a real puzzle for some marketers. They can either be a source of profitable sales leads, or they simply leave you hanging in the course of your lead generation campaign. A lot of marketers define their market simply by their demographic profiles alone. But to truly understand your Read More

By the book, sales and marketing may be two different concepts, but one thing is for sure: they don’t exist independently from each other. Salespeople would have to start from scratch if their product was not marketed effectively to the target audience. In the same way, marketing would be pointless Read More

Sometimes you have to look past your own test paper and see what everybody else is writing, not to copy exactly what you see but just to know what’s going on out there. In a fiercely cutthroat world like B2B Marketing, competition will either make you or break you. Yes, everyone competes, but c Read More

It’s a tough market to raise your prices. Customers are extremely cost conscious and market savvy. Why should they pay more? Instead you need to reframe the problem into a yield optimization problem. Read More

Here’s the 2nd part of the post where I talk about how I got productive and wrote an ebook fast in 4 days. Read More

We are entering the Twilight Zone of imagination morphing from virtual reality (replacing the real world with a simulated one) to Augmented Reality. Read More

During a discussion with a leadership coaching client recently she asked if it was possible to improve the sales leadership skills of her sales manager. It was an interesting question to come from the owner, but I knew from our diagnostic review that she had a concern on her sales process. Read More

Just start a business? No clients yet? Congratulations!

Leaving the comfort of a steady paycheck and stepping out on your own is both exciting and terrifying at the same time. When you start your own business, you learn what it means to earn your paycheck, literally. Read More

What could be the worst thing that can be happened to you on social media? I'm just afraid of social media itself. It's not in you control, you don't know what's happening behind the scenes, but still its users are not afraid to feed their personal EVERYTHING to it. Is it trust? Read More