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For many years a company’s website was the most important tool in a marketing director’s toolbox. However, as the web has grown it’s no longer enough for a company to simply have a static website. There is a great need for companies to employ a holistic web strategy that encompasses things like soc Read More

I recently began reading Malcolm Gladwell’s, What the Dog Saw. In the first chapter Gladwell takes an in-depth look at brilliant marketer Ron Popiel, founder of Ronco, and inventor of popular kitchen gadgets such as the Showtime Rotisserie & BBQ.

While I found it interesting to learn about the P Read More

The “mom and pop” attitude is, perhaps, one of the things that has made the small business what it is. Customers love a personal touch. But when it comes to hiring employees, you need to take other things into consideration, such as utility. Unless you’re the best in the world at what you do, high- Read More

We've been working with a customer, diligently talking about their problems and concerns.  Educating them about our solution.  Trying to move them through our Read More

If your PR strategy is to write a press release and send it out to the media in hopes of gaining new customers for your product or service, it’s time to stop that right now! Press releases no longer work.
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We often talk about how many fans and followers we have. But, how often do we talk about the people that we’re following? When was the last time you went through the list of people you follow on your social media sites? When was the last time you unfollowed someone? Read More

Thinking about opening up your own business? Not sure what to expect?

In this post, we’re going to discuss how finding time is one of the biggest challenges a solo entrepreneur will face and how to respond to it. Read More

From outdated SEO practices to ignoring your competition, discover 23 of the worst blog marketing tips and how they can harm your small business strategy. Read More

A lot of focus is placed on simply increasing rankings and driving traffic. You won't find nearly as much emphasis on conversion optimization and insuring that these visitors turn into sales and leads. Check out this great post about increasing conversions through highly optimized landing pages. Read More

Discover the most profitable and best time to send email marketing messages to your subscribers, based on the freshest data, studies and research. Read More