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If you didn't know, Scoop.it is an online curating site where you can collect links from your favorite topics or niche under one roof. Something like that may not sound much but it has some great features which if used effectively, can help you in both marketing your blog as well as gaining new rea Read More

If you are of the opinion or rather having a preconceived notion that a ‘Like’ and ‘Comment’ cannot do much to mount your sales, you surely need to work on your marketing ideas. Social networking sites have turned out to be most proficient platforms for striking chords with audiences and winning th Read More

The best way to take your marketing to the next level is by using email and social media together to cover what’s happening. Here, we share examples of emails that successfully stand out, ones that miss the mark and what the deal is with real-time social media coverage. Read More

If you want to keep on track you need to stay close to your sources of inspiration. If you walk away from them you will get tired and loose your joy in the work. What inspired you to start your current business or blog? Is the vision still burning in your heart? Read More

Small business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb big time. Read More

Simple and powerful lessons from today's most influential communicators. Learn how stories, emotions, metaphors and images evoke memorable reactions in your audience.

And re-order how you present information to: "Why" (should your audeince care), "How" (will it improve their life) and "What" ( Read More

Whilst some brands have a dedicated and well-oiled machine to engage with fans, there is still vast opportunity to achieve more. Although 90% of online adults use social media, on any given week the average Facebook user will spend just 0.5% of their time interacting with brands that they follow. Read More

The same strategies your company uses for motivating its direct sales force do not necessarily apply to the members of your indirect sales network. Read More

Who needs to buy into the “program” for sales results to improve?

Identifying key players is not as easy as it used to be. Consider this scenario. It will highlight how hard it is to get buy-in on a project: Read More

The mobile market continues to see explosive growth—and despite the increasingly widespread use of smartphones and tablets, the majority of businesses don’t have a mobile-friendly website. The encouraging news? A growing number of marketers have identified mobile optimization as the most exciting d Read More