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Customers are a critical resource for any business venture. Businesses are constantly implementing new tools and strategies to make our customer relationship management function more efficient. So why is it that more than half of businesses fail at their CRM strategies? Read More

Nobody wants to be a spammy marketer. But knowing the anti-spam laws--both in the US and abroad--is important for any small business that sends emais. I've enclosed a checklist as well as a helpful infographic. Read More

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. Read More

Native advertising vies for consumers attention by moonlighting as content. What are the adoption trends of this type of advertising? Read More

Customer service is all about managing customer expectations, which means that you have to understand what they are and how this translates to social media usage. Read More

Receiving comments on your content unveils that readers are getting engaged to your content which is a good thing. You get the feeling of happiness that touches your heart, that smile to see your content getting discussed and praised in those comments.

But all this joy is smashed when along with Read More

Through careful planning, these three case studies highlight how successful a CRM software integration can be in any organization. Read More

Though OSH strategies may differ across industries, it’s essential for any legitimate business with employees to have a proper safety plan in place. As a matter of fact, it’s stated in the law. Read More

Sometimes you just get stuck trying to come up with a great headline that will make your visitors go “Wow! I must read that!” and hook them to the post, start to finish.

Blog idea generators help because they take the burden of getting started off your shoulders, so all you have to do is grab th Read More

Don’t let your email get sidelined, keep them in the inbox and out of the SPAM folder by creating creative, personal, and compelling email marketing campaigns. Read More